Digital Marketing - Training Institute

Online training on Google meet for 2 Months

Live 1 to 1 sessions practical based

Each student will get their own website free for 1 year

Curriculum

Module 1. Introduction to Digital Marketing                                        

  1. What is marketing?
  2. What is Digital Marketing?
  3. Scope of Digital Marketing
  4. Types of marketing?
  5. Basics of Online Marketing
  6. Difference between Internet Marketing & Traditional Marketing
  7. Structure of Online Marketing
  8. Fundamentals of Google Algorithm
  9. Process of Digital Marketing
  10. Search Engine Basics

Module 2. Website Planning                                                                                                                                                                                                         

  1. Website and Web page
  2. Different website Platforms
  3. What is a web page?
  4. Types of Website
  5. Difference between Blog and Service Webpage
  6. Introduction to Word Press
  7. Difference between themes and plugins
  8. Posts & Pages
  9. Category & Tags
  10. Word press Customization
  11. What is word press?
  12. How to change theme in Word press?
  13. How to use the plugin?
  14. Basics of HTML and CSS

 

Module 3. Website Creation                   

  1. How to install Word press?
  2. How to upload Demo content?
  3. How to install free and premium plugins?
  4. Difference between Free themes and premium themes
  5. Create Posts and Pages

 

Module 4. Content Writing                                         

  1. How to Develop Content?
  2. Powerful Keyword Research Tools
  3. Dos and Don’ts of Content Writing
  4. Editing and Rechecking

Module 5. Keyword Research                                                                                                                                                                                                            

  1. What is Keyword Research?
  2. Use of Keyword Research Tools
  3. Short-tail Keywords & Long-Tail Keywords
  4. Selection Methods of Best Keywords
  5. How to find best-selling keywords?

Module 6. Search Engine Optimization                                                                                                                                                                                   

  1. What is SEO?
  2. What is a Search Engine?
  3. How search engine works?
  4. Objective of SEO
  5. Types of SEO
  6. In Details on-page SEO and off-page SEO?
  7. Meta tags Optimization
  8. Content Optimization
  9. Image Optimization
  10. txt
  11. xml
  12. Schema Mark-up
  13. Use of Internal Link & External link
  14. Types of Linking
  15. How to Create an Anchor Tag?
  16. Difference between Inbound and Outbound linking
  17. Ways of Linking
  18. Techniques of SEO
  19. Process of Backlinks
  20. Blog Commenting
  21. Directory Submission
  22. Article Submission
  23. Forum Posting
  24. Guest Posting
  25. PDF Submission
  26. RSS Submission
  27. Image Submission
  28. Classified Submission
  29. Video Submission
  30. The Goal of SEO?
  31. Content Optimization
  32. Social Bookmarking
  33. Press Release Submission
  34. Effective ways of Backlinks
  35. Types of Link Juices
  36. Details about the Domain Authority and Page Authority
  37. Difference between Domain Rating and URL Rating
  38. Ahrefs
  39. Backlink Building Processes
  40. Domain Authority & Page Authority

Module 7. Local SEO                                                                                                     

  1. What is Local SEO?
  2. How to create Google my business?
  3. How to increase reviews
  4. How to optimize GMB
  5. Increase citation for GMB

 

Module 8. Google Webmaster                                                                                                                                                                              

  1. Use of Google Webmaster
  2. What is Data Highlighter?
  3. What is Rich snippets or Schema?
  4. What is HTML Improvements?
  5. What is AMP (Accelerated Mobile Pages)?
  6. How to use AMP in HTML pages?
  7. Search Appearance. Structured Data
  8. Site links
  9. What is Search Analytics
  10. What is Queries in Google Webmaster tools
  11. What is Crawl Stats & Crawl Error
  12. How to remove pages from Google Search results
  13. How to index pages in search engines using Google Webmaster
  14. How to Check Robots.txt
  15. Different types of methods to remove bad backlinks from your website?
  16. Google Index – Index Status
  17. Crawl – Fetch as Google and robots.txt

Module 9. Google Analytics                                                                                                                                                                                                         

  1. Introduction to Google Analytics
  2. Method to link Google Analytics with your website?
  3. How to check visitors through Google Analytics?
  4. Difference between Session & Page views
  5. How to Add Website in Google Analytics?
  6. Demographics and Interests Report
  7. Geo Report (Language and Location )
  8. How to check user behaviour in Google Analytics?
  9. How to check user browser & from where he is coming to your website?
  10. How to check from where user coming i.e. Organic, Social or direct?
  11. AdSense & In-Page Analytics

Module 10. Social Media Optimization (SMO)                                                                                                                                                                              

  1. What is Social Media
  2. Social Media Uses
  3. Different Social Media Platforms
  4. Benefits of social media
  5. How to target the right audience?
  6. What is Social Media Optimization?
  7. How to increase the reach of organic posts?
  8. How to increase engagements?
  9. Social media tools.
  10. How to grow your Instagram fast?
  11. How to use Pinterest?
  12. What is Hoot suite and Buffer
  13. Social Media Optimization

Module 11. Facebook Marketing                                                                                                                                                                                           

  1. What is Social Media Marketing?
  2. How to Create a Facebook business page?
  3. All types of ads we run on Facebook
  4. How to use Facebook for lead generation
  5. How to use Facebook for branding
  6. How to select the right audience
  7. Different methods to increase the likes of a Facebook business page?
  8. How to create Facebook Ads?
  9. How to decide demographics?
  10. Facebook Ads Automation
  11. Run ad on Instagram
  12. How to grow your Instagram fast
  13. How to run an ad on LinkedIn?
  14. How to run an ad on twitter?
  15. How to increase engagement of tweets?
  16. How to generate leads through Facebook Marketing?
  17. How to add conversion tracking pixel code?

Module 12. LinkedIn Marketing                                                                                                                                                                                           

  1. Introduction to LinkedIn Marketing
  2. When to use LinkedIn Marketing?
  3. How to generate B2B Leads?
  4. Create LinkedIn Sponsored Ads
  5. Selection of Best Ads in LinkedIn
  6. Tracking LinkedIn Sales

Module 13. Instagram Marketing                                                                                                                                                                                    

  1. Introduction to Instagram Marketing
  2. Use of Instagram Marketing for influencing
  3. How to create Instagram ads
  4. How to Generate leads through Instagram Marketing
  5. Drive traffic to your website using Instagram Ads

Module 14. Google Ads                                               

  1. Introduction to Google Ad Words. Different types of Ads
  2. What is Campaign?
  3. What is Ad groups?
  4. Difference between Ads and Keywords?
  5. How many types of ads?
  6. What is the difference between dynamic search ad and dynamic keyword insertion?
  7. Keyword Match Types. Broad Match Types
  8. Phrase Match Types
  9. What is Pay per Click?
  10. How to create Search Ads?
  11. How to select the right keywords for search Ads?
  12. Exact Match Types
  13. Broad Modified Match Types. Ad Extension
  14. Different methods to control fraud click on your ad
  15. Advanced location options
  16. Keyword Match Types
  17. How to use Negative Keywords?

Module 15. Video Marketing                                                                                                                                                                                              

  1. Introduction to Video Marketing
  2. Difference between Video Marketing and Video Optimization
  3. How to promote videos by using Google Ad words
  4. How to create in-stream Ads
  5. What is CPV and CPM
  6. Video Marketing basic concepts

Module 16. Content Marketing                                                                                                                                                                                    

  1. Introduction to Content Marketing
  2. Types of Content Marketing
  3. What is iwriter
  4. Difference between Informative and Potential Content
  5. Content Marketing Do’s and Don’ts
  6. What is Content Planning
  7. How to generate leads through potential content
  8. How to target potential customers through your content
  9. How to find the right keywords for content marketing
  10. Different Effective content marketing strategies
  11. Analysing the keyword for content

 

Module 17. E-Commerce Marketing                                                                                                                                                                               

  1. Introduction to Ecommerce Marketing
  2. Basic difference between Normal SEO and e-commerce website SEO
  3. The role of reviews in e-commerce marketing
  4. Product presentation and “ROI” parameter
  5. How to think as a customer
  6. Boosting sales
  7. How to increase e-commerce sales through Facebook
  8. Ecommerce basic concepts
  9. Methods to promote large products in a single click
  10. Effective strategy plan for the Ecommerce website

Module 18. Video Optimization                                                                                                                                                                                       

  1. Introduction to Optimization Basics
  2. How to increase your views on YouTube?
  3. How to monetize your YouTube video?
  4. How to rank videos in 24hr on YouTube?
  5. YouTube Ranking Techniques
  6. What is Annotations
  7. Using YouTube Cards. How to get more subscribers in YouTube
  8. Different methods to get more views with low subscribers
  9. Social media impact on YouTube video ranking
  10. Audience Retention. YouTube Analytics

Module 19. Google AdSense                                                                                                                                                                                    

  1. What Is Google AdSense?
  2. Difference between Google Ad words & Google Analytics
  3. How much minimum traffic someone need for Google AdSense approval?
  4. Which sizes for AdSense is very effective?
  5. How to create Google AdSense account
  6. Different types of Ad unit
  7. Plugin for AdSense integration
  8. Difference between Google AdSense & Affiliate Marketing
  9. What is CPC
  10. Easy steps for Google AdSense

Module 22. Affiliate Marketing                                                                                      

  1. Introduction to Affiliate Marketing
  2. Minimum eligibility for Affiliate Marketing
  3. Methods to start earning from Affiliate Marketing
  4. How to differentiate between potential keyword & Normal keyword
  5. Affiliate Landing Pages
  6. How to get affiliate links
  7. How to find low competitive keywords for Affiliate Marketing
  8. How to apply for Commission Junction
  9. Differentiate between CPA and CPL
  10. Easy steps to earn from Affiliate Marketing. How to redirect visitors to Affiliate pages
  11. Affiliate Earning Models

Module 21. Earn as a Freelancer                                                                                                                                                                                    

  1. What is mean by Freelancing?
  2. How to get a project on Freelancer?
  3. How to get a project on Upwork?
  4. How to create gigs on Fiverr?
  5. How to generate sales on Fiverr?

 

Module 22. Image and Video creation                                                                                      

 

Module 23. Resume Writing & Job Hunting