Course Content for Online Digital Marketing Training

Curriculum ( 45 Days )

Module 1. Introduction to Digital Marketing 01 Hour

• What is marketing?
• What is Digital Marketing?
• Scope of Digital Marketing
• Types of marketing?
• Basics of Online Marketing
• Difference between Internet Marketing & Traditional Marketing
• Structure of Online Marketing
• Fundamentals of Google Algorithm
• Process of Digital Marketing
• Search Engine Basics

Module 2. Website Planning     04 Hours

1. Website and Web page
2. Different website Platforms
3. What is a web page?
4. Types of Website
5. Difference between Blog and Service Webpage
6. Introduction to Word Press
7. Difference between themes and plugins
8. Posts & Pages
9. Category & Tags
10. Word press Customization
11. What is word press?
12. How to change theme in Word press?
13. How to use the plugin?
14. Basics of HTML and CSS

Module 3. Website Creation        03 Hours

• How to install Word press?
• How to upload Demo content?
• How to install free and premium plugins?
• Difference between Free themes and premium themes
• Create Posts and Pages

Module 4. Content Writing                          01 Hour 

• How to Develop Content?
• Powerful Keyword Research Tools
• Dos and Don’ts of Content Writing
• Editing and Rechecking

Module 5. Keyword Research         01 Hour

• What is Keyword Research?
• Use of Keyword Research Tools
• Short-tail Keywords & Long-Tail Keywords
• Selection Methods of Best Keywords
• How to find best-selling keywords?

Module 6. Search Engine Optimization                          06 Hours

• What is SEO?
• What is a Search Engine?
• How did search engines work?
• Objective of SEO
• Types of SEO
• In Details on-page SEO and off-page SEO?
• Meta tags Optimization
• Content Optimization
• Image Optimization
• Robots.txt
• Sitemap.xml
• Schema Mark-up
• Use of Internal Link & External link
• Types of Linking
• How to Create an Anchor Tag?
• Difference between Inbound and Outbound linking
• Ways of Linking
• Techniques of SEO
• Process of Backlinks
• Blog Commenting
• Directory Submission
• Article Submission
• Forum Posting
• Guest Posting
• PDF Submission
• RSS Submission
• Image Submission
• Classified Submission
• Video Submission
• The Goal of SEO?
• Content Optimization
• Social Bookmarking
• Press Release Submission
• Effective ways of Backlinks
• Types of Link Juices
• Details about the Domain Authority and Page Authority
• Difference between Domain Rating and URL Rating
• Ahrefs
• Backlink Building Processes
• Domain Authority & Page Authority

Module 7. Local SEO                                  01 Hour 

• What is Local SEO?
• How to create Google my business?
• How to increase reviews
• How to optimize GMB
• Increase citation for GMB

Module 8. Google Webmaster                                    02 Hours

• Use of Google Webmaster
• What is Data Highlighter?
• What is Rich snippets or Schema?
• What is HTML Improvements?
• What is AMP (Accelerated Mobile Pages)?
• How to use AMP in HTML pages?
• Search Appearance. Structured Data
• Site links
• What is Search Analytics
• What is Queries in Google Webmaster tools
• What is Crawl Stats & Crawl Error
• How to remove pages from Google Search results
• How to index pages in search engines using Google Webmaster
• How to Check Robots.txt
• Different types of methods to remove bad backlinks from your website?
• Google Index – Index Status
• Crawl – Fetch as Google and robots.txt

Module 9. Bing Webmaster                                                              1 Hour

1. Verify Ownership
2. Using the Inbound Links Tool
3. Crawl Errors
4. How to Remove a URL or Page from the Bing Index?

11. Google Analytics                                                                          03 Hours

1. Introduction to Google Analytics
2. Method to link Google Analytics with your website?
3. How to check visitors through Google Analytics?
4. Difference between Session & Page views
5. How to Add Website in Google Analytics?
6. Demographics and Interests Report
7. Geo Report (Language and Location )
8. How to check user behaviour in Google Analytics?
9. How to check user browser & from where he is coming to your website?
10. How to check from where user coming i.e. Organic, Social or direct?
11. AdSense & In-Page Analytics

12. Social Media Optimization (SMO)                                                  2 Hours

1. What is Social Media
2. Social Media Uses
3. Different Social Media Platforms
4. Benefits of social media
5. How to target the right audience?
6. What is Social Media Optimization?
7. How to increase the reach of organic posts?
8. How to increase engagements?
9. Social media tools.
10. How to grow your Instagram fast?
11. How to use Pinterest?
12. What is Hoot suite and Buffer
13. Social Media Optimization

Module 13. Facebook Marketing                                                         03 Hours

1. What is Social Media Marketing?
2. How to Create a Facebook business page?
3. All types of ads we run on Facebook
4. How to use Facebook for lead generation
5. How to use Facebook for branding
6. How to select the right audience
7. Different methods to increase the likes of a Facebook business page?
8. How to create Facebook Ads?
9. How to decide demographics?
10. Facebook Ads Automation
11. Run ad on Instagram
12. How to grow your Instagram fast
13. How to run an ad on LinkedIn?
14. How to run an ad on twitter?
15. How to increase engagement of tweets?
16. How to generate leads through Facebook Marketing?
17. How to add conversion tracking pixel code?

Module 14. LinkedIn Marketing                                                              02 Hours

1. Introduction to LinkedIn Marketing
2. When to use LinkedIn Marketing?
3. How to generate B2B Leads?
4. Create LinkedIn Sponsored Ads
5. Selection of Best Ads in LinkedIn
6. Tracking LinkedIn Sales

Module 15. Twitter Marketing                                                              01 Hour

1. Introduction to Twitter Marketing
2. How to create Twitter ads
3. Increase followers with Twitter Ads
4. Increase website visitors through twitter ads
5. App installation with Twitter Ads

Module 16. Pinterest Marketing                                                            01 Hour

1. Introduction to Pinterest Marketing?
2. How to use Pinterest Marketing?
3. Country selection depends on Products
4. Key factors for Pinterest Ads
5. Increase sales using Pinterest

Module 17. Instagram Marketing                                                  01 Hour

1. Introduction to Instagram Marketing
2. Use of Instagram Marketing for influencing
3. How to create Instagram ads
4. How to Generate leads through Instagram Marketing
5. Drive traffic to your website using Instagram Ads

Module 18. Search Marketing                                                           04 Hours

1. Introduction to Google Ad Words. Different types of Ads
2. What is Campaign?
3. What is Ad groups?
4. Difference between Ads and Keywords?
5. How many types of ads?
6. What is the difference between dynamic search ad and dynamic keyword insertion?
7. Keyword Match Types. Broad Match Types
8. Phrase Match Types
9. What is Pay per Click?
10. How to create Search Ads?
11. How to select the right keywords for search Ads?
12. Exact Match Types
13. Broad Modified Match Types. Ad Extension
14. Different methods to control fraud click on your ad
15. Advanced location options
16. Keyword Match Types
17. How to use Negative Keywords?

Module 19. Display Marketing                                                          02 Hours

1. Introduction to Display Marketing
2. How to create Banner ads?
3. Selection of Affinity and In-Market Audience
4. Create Re-marketing with Display Ads
5. How to lower CPC?

Module 20. Video Marketing                                                        03 Hours 

1. Introduction to Video Marketing
2. Difference between Video Marketing and Video Optimization
3. How to promote videos by using Google Ad words
4. How to create in-stream Ads
5. What is CPV and CPM
6. Video Marketing basic concepts

Module 21. App Marketing                                                                   01 Hour 

1. Introduction to Mobile App Marketing
2. How to promote apps through mobile marketing
3. Mobile Marketing platforms
4. How to increase downloads of mobile apps
5. What is Mobile Marketing
6. How to decide Target Cost per Install?
7. How to increase install in Play Store?
8. How to generate downloads through Facebook?
9. How to target customers through search engine marketing?
10. How to make business from mobile marketing
11. Effective mobile marketing strategy
12. How to lower Target CPI

Module 22. Email Marketing                                                                   02 Hours 

• Introduction to Email Marketing
• Types of Email Marketing
• Can we use Mail chimp for Email Marketing
• How to collect data for Email Marketing
• How to extract customer’s data
• How to setup Newsletter and templates
• Different methods to send bulk emails with your own mail server
• Every post notifications on Email
• Collects leads from Email
• How to create a newsletter for Email Marketing
• How to analyse the Bounce rate & Open rate
• How to generate leads through Email Marketing

Module 23. Content Marketing                                                          01 Hour        

• Introduction to Content Marketing
• Types of Content Marketing
• What is iwriter
• Difference between Informative and Potential Content
• Content Marketing Do’s and Don’ts
• What is Content Planning
• How to generate leads through potential content
• How to target potential customers through your content
• How to find the right keywords for content marketing
• Different Effective content marketing strategies
• Analysing the keyword for content

Module 24. E-Commerce Marketing                01 Hour     

• Introduction to Ecommerce Marketing
• Basic difference between Normal SEO and e-commerce website SEO
• The role of reviews in e-commerce marketing
• Product presentation and “ROI” parameter
• How to think as a customer
• Boosting sales
• How to increase e-commerce sales through Facebook
• Ecommerce basic concepts
• Methods to promote large products in a single click
• Effective strategy plan for the Ecommerce website

Module 25. Video Optimization                        02 Hours  

• Introduction to Optimization Basics
• How to increase your views on YouTube?
• How to monetize your YouTube video?
• How to rank videos in 24hr on YouTube?
• YouTube Ranking Techniques
• What is Annotations
• Using YouTube Cards. How to get more subscribers in YouTube
• Different methods to get more views with low subscribers
• Social media impact on YouTube video ranking
• Audience Retention. YouTube Analytics

Module 26. Google AdSense                                                         02 Hours        

• What Is Google AdSense?
• Difference between Google Ad words & Google Analytics
• How much minimum traffic someone need for Google AdSense approval?
• Which sizes for AdSense is very effective?
• How to create Google AdSense account
• Different types of Ad unit
• Plugin for AdSense integration
• Difference between Google AdSense & Affiliate Marketing
• What is CPC
• Easy steps for Google AdSense

Module 27. Affiliate Marketing                                                     03 Hours      

• Introduction to Affiliate Marketing
• Minimum eligibility for Affiliate Marketing
• Methods to start earning from Affiliate Marketing
• How to differentiate between potential keyword & Normal keyword
• Affiliate Landing Pages
• How to get affiliate links
• How to find low competitive keywords for Affiliate Marketing
• How to apply for Commission Junction
• Differentiate between CPA and CPL
• Easy steps to earn from Affiliate Marketing. How to redirect visitors to Affiliate pages
• Affiliate Earning Models

Module 28. Earn as a Freelancer                                             02 Hours  

• What is mean by Freelancing?
• How to get a project on Freelancer?
• How to get a project on Upwork?
• How to create gigs on Fiverr?
• How to generate sales on Fiverr?

Module 29. Image and Video creation                                                      02 Hours

Module 30. Resume Writing & Job Hunting                                             02 Hours