Course Content for Online Digital Marketing Training
Curriculum ( 45 Days )
Module 1. Introduction to Digital Marketing 01 Hour
- What is marketing?
- What is Digital Marketing?
- Scope of Digital Marketing
- Types of marketing?
- Basics of Online Marketing
- Difference between Internet Marketing & Traditional Marketing
- Structure of Online Marketing
- Fundamentals of Google Algorithm
- Process of Digital Marketing
- Search Engine Basics
Module 2. Website Planning 04 Hours
- Website and Web page
- Different website Platforms
- What is a web page?
- Types of Website
- Difference between Blog and Service Webpage
- Introduction to Word Press
- Difference between themes and plugins
- Posts & Pages
- Category & Tags
- Word press Customization
- What is word press?
- How to change theme in Word press?
- How to use the plugin?
- Basics of HTML and CSS
Module 3. Website Creation 03 Hours
- How to install Word press?
- How to upload Demo content?
- How to install free and premium plugins?
- Difference between Free themes and premium themes
- Create Posts and Pages
Module 4. Content Writing 01 Hour
- How to Develop Content?
- Powerful Keyword Research Tools
- Dos and Don’ts of Content Writing
- Editing and Rechecking
Module 5. Keyword Research 01 Hour
- What is Keyword Research?
- Use of Keyword Research Tools
- Short-tail Keywords & Long-Tail Keywords
- Selection Methods of Best Keywords
- How to find best-selling keywords?
Module 6. Search Engine Optimization 06 Hours
- What is SEO?
- What is a Search Engine?
- How did search engines work?
- Objective of SEO
- Types of SEO
- In Details on-page SEO and off-page SEO?
- Meta tags Optimization
- Content Optimization
- Image Optimization
- Schema Mark-up
- Use of Internal Link & External link
- Types of Linking
- How to Create an Anchor Tag?
- Difference between Inbound and Outbound linking
- Ways of Linking
- Techniques of SEO
- Process of Backlinks
- Blog Commenting
- Directory Submission
- Article Submission
- Forum Posting
- Guest Posting
- PDF Submission
- RSS Submission
- Image Submission
- Classified Submission
- Video Submission
- The Goal of SEO?
- Content Optimization
- Social Bookmarking
- Press Release Submission
- Effective ways of Backlinks
- Types of Link Juices
- Details about the Domain Authority and Page Authority
- Difference between Domain Rating and URL Rating
- Backlink Building Processes
- Domain Authority & Page Authority
Module 7. Local SEO 01 Hour
- What is Local SEO?
- How to create Google my business?
- How to increase reviews
- How to optimize GMB
- Increase citation for GMB
Module 8. Google Webmaster 02 Hours
- Use of Google Webmaster
- What is Data Highlighter?
- What is Rich snippets or Schema?
- What is HTML Improvements?
- What is AMP (Accelerated Mobile Pages)?
- How to use AMP in HTML pages?
- Search Appearance. Structured Data
- Site links
- What is Search Analytics
- What is Queries in Google Webmaster tools
- What is Crawl Stats & Crawl Error
- How to remove pages from Google Search results
- How to index pages in search engines using Google Webmaster
- How to Check Robots.txt
- Different types of methods to remove bad backlinks from your website?
- Google Index – Index Status
- Crawl – Fetch as Google and robots.txt
Module 9. Bing Webmaster 1 Hour
- Verify Ownership
- Using the Inbound Links Tool
- Crawl Errors
- How to Remove a URL or Page from the Bing Index?
11. Google Analytics 03 Hours
- Introduction to Google Analytics
- Method to link Google Analytics with your website?
- How to check visitors through Google Analytics?
- Difference between Session & Page views
- How to Add Website in Google Analytics?
- Demographics and Interests Report
- Geo Report (Language and Location )
- How to check user behaviour in Google Analytics?
- How to check user browser & from where he is coming to your website?
- How to check from where user coming i.e. Organic, Social or direct?
- AdSense & In-Page Analytics
12. Social Media Optimization (SMO) 2 Hours
- What is Social Media
- Social Media Uses
- Different Social Media Platforms
- Benefits of social media
- How to target the right audience?
- What is Social Media Optimization?
- How to increase the reach of organic posts?
- How to increase engagements?
- Social media tools.
- How to grow your Instagram fast?
- How to use Pinterest?
- What is Hoot suite and Buffer
- Social Media Optimization
Module 13. Facebook Marketing 03 Hours
- What is Social Media Marketing?
- How to Create a Facebook business page?
- All types of ads we run on Facebook
- How to use Facebook for lead generation
- How to use Facebook for branding
- How to select the right audience
- Different methods to increase the likes of a Facebook business page?
- How to create Facebook Ads?
- How to decide demographics?
- Facebook Ads Automation
- Run ad on Instagram
- How to grow your Instagram fast
- How to run an ad on LinkedIn?
- How to run an ad on twitter?
- How to increase engagement of tweets?
- How to generate leads through Facebook Marketing?
- How to add conversion tracking pixel code?
Module 14. LinkedIn Marketing 02 Hours
- Introduction to LinkedIn Marketing
- When to use LinkedIn Marketing?
- How to generate B2B Leads?
- Create LinkedIn Sponsored Ads
- Selection of Best Ads in LinkedIn
- Tracking LinkedIn Sales
Module 15. Twitter Marketing 01 Hour
- Introduction to Twitter Marketing
- How to create Twitter ads
- Increase followers with Twitter Ads
- Increase website visitors through twitter ads
- App installation with Twitter Ads
Module 16. Pinterest Marketing 01 Hour
- Introduction to Pinterest Marketing?
- How to use Pinterest Marketing?
- Country selection depends on Products
- Key factors for Pinterest Ads
- Increase sales using Pinterest
Module 17. Instagram Marketing 01 Hour
- Introduction to Instagram Marketing
- Use of Instagram Marketing for influencing
- How to create Instagram ads
- How to Generate leads through Instagram Marketing
- Drive traffic to your website using Instagram Ads
Module 18. Search Marketing 04 Hours
- Introduction to Google Ad Words. Different types of Ads
- What is Campaign?
- What is Ad groups?
- Difference between Ads and Keywords?
- How many types of ads?
- What is the difference between dynamic search ad and dynamic keyword insertion?
- Keyword Match Types. Broad Match Types
- Phrase Match Types
- What is Pay per Click?
- How to create Search Ads?
- How to select the right keywords for search Ads?
- Exact Match Types
- Broad Modified Match Types. Ad Extension
- Different methods to control fraud click on your ad
- Advanced location options
- Keyword Match Types
- How to use Negative Keywords?
Module 19. Display Marketing 02 Hours
- Introduction to Display Marketing
- How to create Banner ads?
- Selection of Affinity and In-Market Audience
- Create Re-marketing with Display Ads
- How to lower CPC?
Module 20. Video Marketing 03 Hours
- Introduction to Video Marketing
- Difference between Video Marketing and Video Optimization
- How to promote videos by using Google Ad words
- How to create in-stream Ads
- What is CPV and CPM
- Video Marketing basic concepts
Module 21. App Marketing 01 Hour
- Introduction to Mobile App Marketing
- How to promote apps through mobile marketing
- Mobile Marketing platforms
- How to increase downloads of mobile apps
- What is Mobile Marketing
- How to decide Target Cost per Install?
- How to increase install in Play Store?
- How to generate downloads through Facebook?
- How to target customers through search engine marketing?
- How to make business from mobile marketing
- Effective mobile marketing strategy
- How to lower Target CPI
Module 22. Email Marketing 02 Hours
- Introduction to Email Marketing
- Types of Email Marketing
- Can we use Mail chimp for Email Marketing
- How to collect data for Email Marketing
- How to extract customer’s data
- How to setup Newsletter and templates
- Different methods to send bulk emails with your own mail server
- Every post notifications on Email
- Collects leads from Email
- How to create a newsletter for Email Marketing
- How to analyse the Bounce rate & Open rate
- How to generate leads through Email Marketing
Module 23. Content Marketing 01 Hour
- Introduction to Content Marketing
- Types of Content Marketing
- What is iwriter
- Difference between Informative and Potential Content
- Content Marketing Do’s and Don’ts
- What is Content Planning
- How to generate leads through potential content
- How to target potential customers through your content
- How to find the right keywords for content marketing
- Different Effective content marketing strategies
- Analysing the keyword for content
Module 24. E-Commerce Marketing 01 Hour
- Introduction to Ecommerce Marketing
- Basic difference between Normal SEO and e-commerce website SEO
- The role of reviews in e-commerce marketing
- Product presentation and “ROI” parameter
- How to think as a customer
- Boosting sales
- How to increase e-commerce sales through Facebook
- Ecommerce basic concepts
- Methods to promote large products in a single click
- Effective strategy plan for the Ecommerce website
Module 25. Video Optimization 02 Hours
- Introduction to Optimization Basics
- How to increase your views on YouTube?
- How to monetize your YouTube video?
- How to rank videos in 24hr on YouTube?
- YouTube Ranking Techniques
- What is Annotations
- Using YouTube Cards. How to get more subscribers in YouTube
- Different methods to get more views with low subscribers
- Social media impact on YouTube video ranking
- Audience Retention. YouTube Analytics
Module 26. Google AdSense 02 Hours
- What Is Google AdSense?
- Difference between Google Ad words & Google Analytics
- How much minimum traffic someone need for Google AdSense approval?
- Which sizes for AdSense is very effective?
- How to create Google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- Difference between Google AdSense & Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
Module 27. Affiliate Marketing 03 Hours
- Introduction to Affiliate Marketing
- Minimum eligibility for Affiliate Marketing
- Methods to start earning from Affiliate Marketing
- How to differentiate between potential keyword & Normal keyword
- Affiliate Landing Pages
- How to get affiliate links
- How to find low competitive keywords for Affiliate Marketing
- How to apply for Commission Junction
- Differentiate between CPA and CPL
- Easy steps to earn from Affiliate Marketing. How to redirect visitors to Affiliate pages
- Affiliate Earning Models
Module 28. Earn as a Freelancer 02 Hours
- What is mean by Freelancing?
- How to get a project on Freelancer?
- How to get a project on Upwork?
- How to create gigs on Fiverr?
- How to generate sales on Fiverr?
Module 29. Image and Video creation 02 Hours
Module 30. Resume Writing & Job Hunting 02 Hours